Raw Youth Collage Album (Concept)
Album artwork and live visuals sampler for Mura Masa’s second album and tour.
This conceptual redesign of Mura Masa's second studio album aims to channel the release's title into visual means.
Through generative processes, each track on the album was analysed to generate a unique seed, with which a pattern was created. The LP disc labels are a visual representation of the album's title track, whilst the rest of the album's tracks are part of the inside of the gatefold cover, and feature on the 9-panel folding lyric sheet poster.
In addition to the artwork, I also produced a sampler of concept live visuals. Key tracks from the RYC tour's setlist were used to produce audio-reactive generative visuals using TouchDesigner. The visuals mainly react to bass and sub frequencies. Alongside the generative content is live-action footage, both manipulated and raw.
Credits
Design & Visual Programming
Alicia Wright
Live-Action Footage Support
Ben Harbour
Emilia Trim
Gustė Novikaite
Isabel Phillips
Maria Peliugaeva
gigi & bo's Adventure
Instagram campaign sharing the news of giffgaff’s recent B Corp certification. Selected as part of an international live brief.
Through a series of Instagram stories posts, giffgaff's gigi collects points towards certification, running through different 'levels', with each being centred on the different areas of the B Corp assessment. B Corp's bo acts as gigi's guide throughout the adventure.
A pack of stickers for Instagram Stories allows giffgaff's members and the wider community to join in with giffgaff's celebrations.
As part of the campaign, gigi and bo feature in guerrilla-style OOH engagements that invite puiblic envolvement. Washable chalk paint grafitti stencils of gigi and bo might be appearing soon near you, or a biodegarable paper sticker.
The characters' design and the campaign narrative draws on giffgaff's target audience, looking at millennial pop culture and video games to create an interactive experience.
Credits
Narrative & Illustration
Alise Anderson @alise_anderson_design
3D & OOH
Alicia Wright
London Design Festival 2022 (Concept)
Generative posters to represent the Kings Cross District of the 2022 London Design Festival.
Made using Processing, the designs feature archways from King’s Cross Station and Coal Drops Yard and Lewis Cubitt’s structural rivet. The svg output from Processing is further deconstructed using Illustrator, where it is combined with text and further graphic elements.
Credits
Design & Programming
Alicia Wright